Qoogle automatically fills in missing closing quotes in your Google search so that you can do exact phrase searches using only the opening quote as in "Snow White as you were used to.
Particularly useful if you add Qoogle to your browser's search engines:
In Firefox use the smart keywords feature.
In Opera choose Create Search… from a contextual menu for the search field (note that in Opera search from this page does not work, but adding to search enginges does).
In iCab choose Add Form to Search Field from a contextual menu for the search field.
In iCab Mobile tap the + button, then Add to Search Engines.
Safari does not support custom search engines.